marketing analytics – Attribution Gal

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Layering insights in experimentation

October 3, 2023

Analytics, Leadership, Newsletters, Self Management

Imposter syndrome tactics and all about fallout rate

Analytics, Marketing, Newsletters

Solving attribution and the limitations of ROAS

Analytics, Marketing, Newsletters

Interpreting frequency & double counting conversions

Analytics, Newsletters

Marketing Analytics Lenses: A framework for attribution

Analytics, Newsletters

Defining, calculating and applying “Abandon Rate”